PlayTime Lipstick

PlayTime Collection

So let's play: the new PlayTime collection was created to relive carefree afternoons spent having fun with colors.

A school pencil case filled with lipstick pencils with a lightweight, long-lasting formula, fun to mix together or with the special transparent Sfumino pencil to create spectacular, ever-changing lip looks.

The collection's color range includes three nude shades with different tones and undertones (Cartella, Merendina, and Giardinetti), two vibrant variations to the classic red (Filastrocca and Altalena), and the magical Sfuminol to create true works of art on the lips.

All shades can be used alone or mixed together.

Fun Fact: each PlayTime Lipstick color has a specific aroma devised to evoke happy moments: fruit juice, bread and chocolate, licorice, soap bubbles, ice cream and bubblegum...

PlayTime Collection

PlayTime Collection

PlayTime Collection

PlayTime Collection

PlayTime Collection

Cartella
Color: Intense mauve-hazelnut, the nude that stands out!
Scent: licorice swirls.

PlayTime Collection

PlayTime Collection

PlayTime Collection

Merendina
Color: warm pink-nude, slightly desaturated, very soft.
Scent: chocolate spread on bread.

PlayTime Collection

PlayTime Collection

PlayTime Collection

Giardinetti
Color: warm/neutral light bud pink.
Scent: soap bubbles.

PlayTime Collection

PlayTime Collection

PlayTime Collection

Filastrocca
Color: warm and vibrant lobster red.
Scent: strawberry bubblegum.

PlayTime Collection

PlayTime Collection

PlayTime Collection

Altalena
Color: intense medium/cool berry jelly red.
Scent: peach juice.

PlayTime Collection

PlayTime Collection

PlayTime Collection

Sfumino
Color: clear lip liner to blend colors, soften edges, prevent bleeds, and create delicate color gradients.
Scent: vanilla ice cream.

PlayTime Collection

PlayTime Collection

PlayTime Collection

Le matite PlayTime lipstick debuttano il 10 marzo, in vendita singolarmente o nel kit Astuccio limited edition.